What Does Dwealling Cost?

Short Answer

Dwealling costs $199 as a one-time setup fee plus $99 per month. The first month therefore totals $298, and $99 per month thereafter. The setup fee covers building your personalized Property Portal with your property details, photos, documents, showing preferences, and seller instructions. The monthly subscription covers ongoing access to the platform's buyer management, showing management, offer organization, and communication tools. Dwealling is not a brokerage and does not charge a commission. The platform subscription itself does not create a traditional listing commission. Any separate brokerage or agent compensation is a separate negotiation independent of the platform subscription.

Dwealling's Pricing

Dwealling uses a simple, transparent pricing model:

• $199 one-time setup fee: Covers building your personalized Property Portal, including your property information, photos, documents, showing preferences, and seller instructions.
• $99 per month: Covers ongoing access to the platform's tools—buyer management, showing management, offer organization, document organization, and communication.

That is the platform cost. There are no hidden commissions built into the subscription.

How This Differs From a Traditional Listing Commission

A traditional listing brokerage typically charges a commission—often a percentage of the sale price—in exchange for the listing agent managing the marketing, communication, and negotiation. Dwealling does not charge a commission. Dwealling charges a flat platform subscription regardless of your home's sale price: $199 setup plus $99 per month for the duration of your listing.

The trade-off is that with Dwealling, you manage the sale yourself using the platform's tools, rather than handing the process to a listing agent. Professional guidance is available as an optional service when you need it.

What the Platform Subscription Includes

The $199 setup + $99/month subscription includes:

• Property Portal setup: Your custom portal with property details, photos, documents, showing preferences, and seller instructions.
• Buyer Management: Organize buyer inquiries and communication.
• Showing Management: Coordinate and track showing requests.
• Offer Management: Receive and compare offers in one place.
• Document Organization: Keep transaction documents accessible.
• Communication: Centralized buyer and agent communication.
• Off-market buyer exposure: Dwealling markets participating properties to potential buyers as off-market opportunities.

What Is Not Included in the Platform Subscription

The platform subscription does not include:

• Brokerage or agent compensation: Dwealling is not a brokerage and does not charge a commission. If you choose to work with a real estate professional or agree to buyer-broker compensation, that is a separate negotiation independent of the platform fee. See Do I Have to Pay a Buyer's Agent When Selling My Own Home?.
• Title and escrow fees: Paid to the title or escrow company handling your closing. See What Are Closing Costs When Selling a House in Arizona?.
• Seller concessions or repair credits: Negotiated with the buyer as part of the offer.
• Marketing costs: If you choose paid marketing channels (paid FSBO listings, social media ads, professional photography), those are your choice and separate from the platform subscription.
• Professional services: If you request professional guidance—such as contract review or transaction coordination—that assistance is available as an optional service separate from the platform subscription.

Every Transaction Has Its Own Costs

Dwealling's platform fee is consistent, but the total cost of selling a home varies by transaction. Your total selling costs depend on:

• The platform subscription ($199 setup + $99/month)
• Title and escrow charges
• Any agreed concessions or repair credits
• Any agreed brokerage or agent compensation
• Any professional services you choose to add
• Prorated property taxes and other transaction items

To understand your total selling costs, request an estimated seller net sheet from your title or escrow company. For more on how all costs affect your proceeds, see How Can I Maximize My Net Proceeds When Selling My House?.

Arizona-Specific Considerations

Arizona sales close through a licensed title or escrow company, which charges fees for title search, title insurance, escrow services, and document preparation. The custom of seller-paid owner's title insurance is widely followed in Arizona, though it is subject to the parties' contract. These transaction costs are separate from Dwealling's platform subscription.

Get Started

The best way to understand whether Dwealling's pricing makes sense for your situation is to see the platform in action. Request a personalized walkthrough to learn how Dwealling would work for your specific sale. Setup is $199 one-time, plus $99 per month. Dwealling does not guarantee a sale or a specific outcome.

Arizona Context

Arizona sales close through a licensed title or escrow company, which charges fees for title search, title insurance, escrow services, and document preparation. The custom of seller-paid owner's title insurance is widely followed in Arizona, though it is subject to the parties' contract. These transaction costs are separate from Dwealling's platform subscription.

I wanted Dwealling's pricing to be simple and transparent. A flat setup fee, a flat monthly subscription, and no commission. You know exactly what the platform costs before you start, regardless of your home's price. I also wanted to be clear about what the platform fee does and doesn't cover. It covers the tools and the organization. It doesn't cover title and escrow, concessions, or any agent compensation you might agree to. Those are separate costs that exist in any home sale. The difference with Dwealling is that you're not paying a listing commission on top of them.

— Ryan Michael, Arizona Real Estate Professional

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